The Monsanto exhibit in all it's retro glory
These days, we cringe when we hear the name "Monsanto" , because we all associate it with GMO crops and Round Up. But to anyone who grew up in Southern California in the 1960's through the 1980's, Monsanto had a decidedly different connotation!
MONSANTO
The Monsanto exhibit at
Disneyland was apparently one of their first…back in the days before Anaheim
was such an urban crush, when all there was to the Magic Kingdom was a
space-age mono-rail, a few whirling teacups and the powder-blue sparkly stucco
walls of “It’s A Small World”, it’s countenance rife with fifties-style clock
faces
Monsanto was about the
wonders of the future-it was a conveyor ride,you got in these little pods,
private capsules, and went on a dramatic odyssey through a single fiber of
polyester…or something.
There was a huge cheesy
eyeball as you rounded a bend, and a booming voice like “Mr. Wizard” explaining
that you’d actually shrunk to sub-minuscule proportions and were being viewed
by a scientist through the lens of a high-powered microscope.
Yeah, right!
A little later on, there
was a large Styrofoam snowflake dangling on nylon cord; most of the glitter it
had been covered with had worn off. These were the two landmarks, usually the
only two things anyone noticed…because Monsanto was synonymous drugs and sex.
Just say the magic word,
“Monsanto” to anyone who grew up in Southern California
during the sixties and
seventies and a fond, nostalgic look will come over their faces, while they
remember their first kiss…or their first hit of windowpane…or the last of the
half pinto of southern Comfort. They’ll sigh and think of splitting a Quaalude followed by a sweaty, ten-minute sessions of unbridled teenage
lust with someone they just met in line
for the Matterhorn, or the first maniac twinges of LSD laughter.
Monsanto was definitely
the place all deals were transacted, the
place relationships were nearly consummated, the place drugs took hold and the place the one-hits you’d done in the
parking lot kicked in for the duration.
It was the one place
that the Disneyland Secret Police couldn’t see into-or at least, that’s the way
rumor had it!
Monsanto was probably
the singular most decadent place in Southern California, at least for those in
the twenty-one and under age group. Everyone has a Monsanto story from those glory days before Space Mountain , before
Captain EO, before Disney’s California Adventure.
This was b ack in the
days when Disneyland was trying to be more than a theme park, but a fun educational experience …and so manylearned the ropes
in the darkness of Monsanto! We had it
down, man,we knew just how many seconds it took to finish off whatever you were
doing before the ride rounded the last
bend and spit you mercilessly into the daylight.
Not too long ago,
Disneyland was trying to streamline and modernize, and they tried to get rid of
this huge talking statue of Abraham Lincoln. Public protest was widespread and
loud -everyone wondered how Disneyland could be so harshso thoughtless as to
remove a landmark like old Abe.
Finally, the powers that
be in The Happiest Place On Earth had
to relent – they left Mr. Lincoln Standing where he was even though most people
just pass by him without a thought. But Monsanto…well, Monsanto, they just
razed without any uproar at all-or at least there was no public outcry. One day
it was there in there in all its Atomic Agestreamlined, hyperspace,
worse-for-the-wear, impossibly outdated tacky modern grandeur and the next, it
was gone.
Didn’t anyone remember?
Didn’t anyone care?
How could they get rid
of Monsanto?
For a little while, the
implications were terrible, heads shook in disgust. Monsanto was high art, it
was like a secret clubhouse known to only a few hipsters. It was a closely
guarded treasure that will, in this day and age of high-tech gloss super-special
FX, CPG and neon art director’s scrawls never ever happen again.
Monsanto said a lot
about the Baby Boom Generation: what the general public thought went on…and
what really happened.
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Is it true that Orson Welles provided the voiceover narration? Loved that ride, especially on a hot day.
ReplyDeleteIt was Vincent Price, I think!!!!!!
DeleteMy folks took us to Disneyworld in Florida in 1979. We stayed in the Contemporary Hotel, the one where the monorail comes right through the lobby. We stayed in the Monsanto Suite! I feel you on this.
ReplyDeleteLove the stories, I started at the beginning and working my way through. I keep on having to stop reading and google locations to see what they look like today!
ReplyDeleteHere's a video of the Monsanto ride on YouTube
http://youtu.be/_-4-RUuuqQw